BACKGROUND: Since Russia began the full scale invasion in Ukraine on February 24th, Russian forces have leveled entire cities and destroyed over $200 billion of infrastructure.
PROBLEM: One of the traumas of war is seeing the city you love destroyed. The places that used to hold positive memories now only make you feel sad and helpless.
IDEA: LEGO Restore Ukraine is a limited edition that turns ruined landmarks into LEGOs, so that they can be rebuilt — both figuratively and literally.
This student campaign titled 'Restore Ukraine' was published in Germany, Ukraine, and United States in June, 2022. It was created for the brand: Lego, by ad school: Miami Ad School Europe. This 360° and Design media campaign is related to the Public Interest, NGO and Recreation, Leisure industries and contains 2 media assets. It was submitted 4 months ago by Senior Copywriter: Inna Tabachenko of Freelance.
Credits
Advertising Agency (School): Miami Ad School Europe
Art Director: Anna Smolkina
Copywriters: Inna Tabachenko, Brooke Cheney