It’s no secret that effective advertising can be the difference between a successful and unsuccessful business. What many people need to realize is just how creative advertising can be. Some ads are so clever and eye-catching that they can capture a viewer’s attention. Such ads can go beyond the scope of just being a simple tool for communication to become an imaginative creation that curates a unique experience and view for the audience.
Brands are constantly trying to find how they can differentiate homogeneous products. From content to packaging to marketing campaigns, creativity has no limitations. And one such advertisement that was a successful one is that of the Liquid Death Mountain Water. The unconventional approach is what makes the idea behind the ad commendable.
The advertisement features adult-star Cherie DeVille, engaging the audience with a powerful message and reminder. The main idea behind the ad is to encourage people to use alternate recyclable materials and not single-use plastics that can harm the planet. In addition, the product comes as canned drinks, which are death-themed, making it more attractive to curious consumers.
The script of the advertisement is also aligned with the brand’s signature theme of Death, where they bring about their product as a means to “murder your thirst”. In addition, the catchphrase in the ad, “Don’t F*** The Planet”, also explicitly conveys a vital message that acts as a call to action for the audience.
To analyse it further, the first noticeable thing is the personality chosen to represent the brand in the ad. An out-of-the-box thought process of featuring an adult star to increase engagement struck the viewers. Creative ads like Liquid Death can be very persuasive by capturing the viewer’s attention. They can be very entertaining and draw you in, making you eager to learn more about the product or service.
However, the underlying message is simple and emphasized well enough throughout the ad through a unique and different approach. A usual approach towards environmental awareness and campaigns is to sensitize people. However, this advertisement takes it a notch higher by highlighting the usage of aluminium cans over single-use plastics in packaging the drink, encouraging buyers to be more sustainable and eco-friendly.