There's no more fantastic way to bring social awareness to your message than through creative advertising. And there's no better way to engage your target audience than through creative ads with a social message. Bournvita has a rich legacy as a household brand that has been trusted over the years and is known for its brand values. So as a part of Children's day in 2022, to encourage society to see children's potential and not force them to be something they are not, Cadbury Bournvita has created a new campaign called “#FaithNotForce.”
The advertisement spoke for itself in many ways, as it intended to send out a strong social message to the parents of young children. The visuals start with facts and figures taken from popular media sources, which statistically support the idea behind the message and convince the target audience and viewers. These references make the audience understand the current scenario regarding children's education and future choices. Later, it shares the message of identifying a child's true potential through an analogical representation.
The ad campaign is to raise awareness among Indian parents about the patterns of important decisions and choices they tend to make for their kids that may not be suitable or might not coincide with the needs and dreams of a child. And since the visual presentation is the most appealing form of broadening perspectives, the traditional Bournvita bottles, which usually took a jar shape, were altered to look like items that it wasn't meant to be in the first place.
To make a force-fit parallel for parents pressuring their children into specific careers rather than children to behave and their lack of agency. Simultaneously, the full potential of children and Cadbury Bournvita, which the buyer desires to purchase, remains concealed. The second half of the advertisement shows how the parents and shoppers react to this experimental setup.
As expected, they are taken aback by this new concept. But the message has reached them, showing how reality has dawned upon them. Bournvita has a history of making informative and engaging advertisements to endorse its product. With the latest #FaithNotForce campaign, the brand has yet again utilized its broad reach to a good target audience and launched its campaign on a large scale effectively. There's a reason why ads with a social message are so effective – they tap into our emotions. When we see an ad that speaks to our hearts, it affects our emotions and brings about a positive change in people's mindsets. That's why ads with a social message are so powerful – they touch the audience personally.