Markting Job @ Trainline

Back to main page

Marketing Technology Lead (CRM)
Trainline Full-Time

The Perfect Job
Apply Now

Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.

Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

We’re looking for a highly technical Marketing Technology Lead to head up our CRM Operations team. The team is responsible for delivering a broad range of CRM communications including lifecycle, triggers and journey-centric campaigns across multiple channels and customer touchpoints.

This is a high impact role providing the opportunity to build a best-in-class, multichannel engagement capability and to be the operational owner for our CRM platform and mobile messaging platform Braze. The role requires close collaboration with CRM Campaigns, Product, Data and Marketing Technology teams.

We’re seeking a CRM expert who has proven understanding and implementation of best practice initiatives, performance monitoring and issue resolution to ensure we reach the highest standards of activity. You will be technically strong and analytical with a process driven mindset.

Responsobilities
1. Leading the CRM Operations team, ensuring effective sprint planning end-to-end operational delivery of CRM programmes across email, SMS, push, in-app and web messaging. 
2. Managing our key CRM operations tools, ensuring the systems can deliver on requirements and making recommendations for tools to supplement our Martech stack to drive further business value.
3. Work closely with the Data Science and Data Engineering teams to develop a robust, real-time customer model to power all CRM campaigns.
4. Develop processes to drive campaign execution and maintain data quality within Braze, ensuring we forecast and consume contracted allocations of data and emails efficiently.
5. Leading the implementation of segmentation models enabling the delivery of more targeted CRM campaigns.
6. Establish best practices for exceptional email deliverability across multiple IPs and resolve any delivery issues and deliverability while ensuring briefed campaigns go out on time.
Knowledge & Experience
1. Experience in CRM operations role, having managed a team. 
2. Understanding of, and practical experience working with, SMS, web messaging, push and email deliverability. 
3. Experience using Braze (or similar) to build complex and triggered based programmes including client-side implementation, API integrations etc. 
4. Knowledge of database concepts and how to structure customer data.
5. Good knowledge and experience in SQL; writing and running queries to perform segment counts and extracting data.
6. Understanding of SPF, Domain Keys and related deliverability technologies would be advantageous. 
7. Knowledge of different web API implementations and standards (SOAP, Rest API). 
8. Passionate about the customer experience and driving customer success. 
9. A willingness to learn and to experience ongoing personal growth and advocate this to the team.
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.

Apply Now

That's all for now.