Markting Job @ ThoughtExchange

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Marketing Manager
ThoughtExchange Full-Time

The Perfect Job
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The Marketing Manager will report to the Senior Marketing Manager. They will closely partner with Sales, Marketing & Business Development to support strategy development and execution on campaigns, events and account-based marketing initiatives. The aim of these initiatives is to generate and drive qualified vertical-specific leads through the ThoughtExchange marketing funnel.

ThoughtExchange is one of Canada’s fastest growing companies and is the only Enterprise Discussion Management platform powered by patented anti-bias technology. Modern leaders use ThoughtExchange to quickly gain critical insights and improve strategic decision making. With backing from some of the top investors in North America, ThoughtExchange is trusted by leaders across the globe to drive pivotal discussions at scale. At ThoughtExchange, we want to help you take your career to the next level.

Responsibilities:

- Support the Senior Marketing Manager with the overall strategic vision and execution of marketing plans for identified vertical to create new opportunities, build executive relationships, and impact revenue growth

- Implement Account Based Marketing strategies

- Understand & leverage customer journeys, buyer personas, customer/market insights, data analytics, A/B test and learn strategies to identify the right tactics and content to engage campaign targets

- Partner with the wider Marketing team and utilize strong project management skills to launch successful multi-channel marketing initiatives

- Provide on-page SEO guidance, keyword research, and content recommendations for identified verticals

- Support execution, tracking and measurement of allocated marketing campaigns

- Execute and monitor a comprehensive follow-up strategy for each campaign and event; support the development of campaign post-mortem reviews for continuous improvement

- Ensure department consistency in reporting metrics and suggest process improvements as needed

- Support content creation and logistics for external-facing webinars

- Collaborate with Events Marketing team to manage events and sponsorship budget

- Support our Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate by (at a minimum) being aware of our ADEI commitment and initiatives and completing all required ADEI training.

What we think is true about you:

- Post-Secondary Education and/or relevant work experience

- Minimum 5 years of work experience

- Minimum 3 years of marketing specific experience with focus on omni-channel marketing

- Experience implementing marketing campaign strategies

- Excellent communication skills (verbal, written, presentation)

- Experience tracking key performance metrics for campaign ROI (i.e. pipeline, performance and brand metrics)

Nice to have:

- Experience working in a collaborative team environment, ideally in SaaS or Startup companies, is an asset

- Basic experience with Salesforce and Marketo is an asset

- Experience managing projects using strong organizational and problem solving skills is an asset

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

ThoughtExchange welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time to time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

About Us:

Mutual respect and reciprocation are the lifeblood of our company. And a working relationship isn’t just about what you can do for us - it’s also about who we are, and what we can do for you.

Who we are:

•       Over 180 inspired people work at ThoughtExchange. Their collective experience, ranging from academia to nonprofit to “I’m a high-school dropout who loves Brené Brown’s work and really wants to make a difference”, make our company the very special place it is.

•     Our investors believe in us, too. We’ve previously closed over $18M of investment from some of Canada’s top angels, and we recently closed $34 million in Series B funding with a syndicate of incredible US and Canadian investors. To say that we are ready for take off is an understatement.

What we offer:

•       Growth and opportunity. Sure, we offer perks such as training and professional development. But beyond that, you’ll find yourself surrounded by mentors from all walks of life, each with a unique set of skills and experience that brought them here.

•       Community. We like getting to know one another both in and out of the workplace, whether it’s collaborating in our virtual company meetings, connecting over donut dates or getting together in our offices or on the road.

•       Fulfillment. It’s hard to find yourself counting down the days until Friday when you can see and feel the impact what you’re doing makes on the world. Take a skim through our blog and see what we mean.

•       Job satisfaction. We don’t mean to brag, but people love working here.

•       Work and life. If we’re not able to take work out of our life when we need to, we’re not able to put our life into our work when we want to. With flexible working, an open annual vacation policy and remote work opportunities, make anywhere your office.

•       Ownership. In addition to competitive pay and benefits, employees receive share options when joining the company. Additional options are awarded throughout your ThoughtExchange career based on ongoing contributions to the company.

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