Markting Job @ SharkNinja

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Marketing Specialist, Innovation - Ninja Motorized
SharkNinja Full-Time

The Perfect Job
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Position Overview:

The Marketing Specialist at Ninja will support the Sr. Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales.

Responsibilities:

•Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans.

•Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.

•Support development of creative briefs and facilitate creative reviews

•Manage creative development processes (i.e. timeline, approvals, protocols)

•Support Sr. Brand Manager in execution all innovation strategy and planning

•Participate on a cross-functional team to develop new products and messaging

•Become an expert in the motorized category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation.

•Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions

•Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products

Key Functional Skills/Knowledge:

•Strong communication skills and ability to make effective presentations to all levels of management.

•Ability to manage several projects in parallel, navigating a complex cross-functional matrix

•Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials

•Influencing, conflict resolution, and creative problem solving.

•Highly analytical - comfortable mining and analyzing data and drawing conclusions

•Advanced PowerPoint and Excel skills

•Ability to manage several projects in parallel, navigating a complex cross-functional matrix

•Project management and ability to prioritize multiple projects at once

•Biased toward action

Education and Experience Requirements:

•Minimum of 1-3 years prior Marketing experience with Branding, and/or Category Management experience preferred

•CPG experience preferred.

•Prior experience leveraging consumer insights to develop effective marketing programs and campaigns

•Bachelor’s degree (preferably in marketing) or equivalent experience required

#LI - Hybrid

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in DIVERSIFYING SHARKNINJA

·         As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy

·         Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

·         Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities

·         Participate in employee engagement surveys and respond as openly and honestly as possible

·         Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues

·         Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members

SharkNinja is voted 2022 Best Places to Work in Boston and 100 Best Large Companies to Work For. As a subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691), a leader in small household appliance innovation, we are ranked in the top three for the 'Best ESG Management Company' in consumer necessities sector by leading international financial magazine, Institutional Investor, in June 2022. We strive to get smarter and are dedicated to integrating DEI in our processes, practices and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs more. Plus your first SharkNinja product is on us and you can enjoy discounted products throughout the year.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

·         Lead us to be “RARELY SATISFIED”

·         Make things better each day; “PROGRESS OVER PERFECTION”

·         Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”

·         Deliver something great; “WINNING IS A TEAM SPORT”

·         Be clear and honest, “COMMUNICATING FOR IMPACT”

Explore SharkNinja on our social channels:

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SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/careers/candidate-privacy-notice/

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