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Marketing Automation SpecialistThe Perfect Job
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PagerDuty is looking for a Marketing Automation Specialist (Marketo) to support the day-to-day, hands-on execution of marketing automation programs in alignment with company and marketing objectives. You will be responsible for the setup, maintenance, and reporting of email, webinar, live event and integrated marketing programs in Marketo. Reporting to the Senior Manager, Marketing Operations, and working in close collaboration with members of the Marketing team, you will leverage your understanding of marketing automation best practices and apply them to the execution of best-in-class programs.
How you impact our vision:
- Create, develop, and monitor critical Marketo programs, such as engagement programs, trigger and batch email campaigns, tracking campaigns, web forms, webinar and event programs.
- Manage list uploads, program segmentations and implement best practices in database and contact management to increase data integrity and market reach across geographies.
- Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch.
- Support the optimization and QA of established automated marketing program templates and workflows.
- Embrace a test and learn mindset; dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of programs.
- Proactively monitor Marketo program performance and deliver insights and optimization recommendations to program stakeholders.
- Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws.
Knowledge, skills and experience
- 4+ years of experience in B2B marketing environment
- 2+ years of proven track record of building and executing marketing automation programs ( Marketo preferred). Marketo Certified Expert a plus!
- 1+ years of experience of Salesforce.com experience, including building campaigns and monitoring Marketo integration processes
- Demonstrated strength in collaborating with cross-functional peers and leaders
- Strong grasp of marketing automation implementation best practices
- Experience working with Agile project management tools (Jira, Asana)
- Excellent written and verbal skills, time management, organizational and problem solving skills
- BA/BS degree in Business, Marketing, Communications or similar program, or equivalent work experience
Not sure if you qualify?
Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you.
PagerDuty Offers
We are dedicated to providing a culture where our people are happy, enabled and inspired to do their best. One of the ways we do this is by developing a comprehensive total rewards approach that supports employees and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations.
Your package may include:
- Competitive salary and company equity
- Comprehensive benefits package from day one
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Generous paid vacation time
- Paid holidays and sick leave
- Paid employee volunteer time - 20 hours per year
- Bi-annual company-wide hack weeks
- Mental wellness programs
- Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO and scheduled holidays
- HibernationDuty - a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge
About PagerDuty
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, serving over 14,000 customers and 850,000 users worldwide, including 65% of the Fortune 100.
For the teams who build and run digital systems, PagerDuty is the best way to manage the urgent, mission-critical work that is essential to keeping digital services always on. We make it easy to handle any unplanned task, event, or opportunity, right away.
Led by CEO Jennifer Tejada, 50% of our board of directors is comprised of women, 45% of our managers are from underrepresented groups, and we are a proud member of the Pledge 1% Movement, committed to donating 1% Equity, 1% Employee time, and 1% Product to accelerate change in our communities. We are Great Place to Work-certified™ and our product is top rated in its category on TrustRadius.
From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty.
Learn more: Social Impact; Inclusion, Diversity, & Equity; Culture
Additional Information
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs.
PagerDuty verifies work authorization in accordance with the requirements of your local jurisdiction.
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