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ABOUT THE ROLE

 

Peloton is looking for a passionate and hardworking CRM/Lifecycle Marketing Manager to join its Partnerships Marketing team. You will be responsible for optimizing Member onboarding and lifecycle campaigns (including seasonal and promotional campaigns) across Peloton partnerships striving to welcome every new Member and support their unique Peloton journey. 

 

Through deep understanding of each Partnership’s objectives you’ll develop and implement customized, performance-oriented lifecycle programs. You’ll also serve as the lifecycle representative on integrated campaigns led by other marketers on the team; and in consultation with our Partners to support our joint B2B2C strategies. 

 

The Peloton Partnerships team sits in Peloton’s Emerging Businesses and Partnerships Org, which is responsible for accelerating growth through new business channels. We work across a broad range of partnerships with brands like Delta, Chase, United Healthcare and many other organizations that offer the Peloton benefit. 

 

YOUR DAILY IMPACT AT PELOTON

 

1. Work with the Director of Partnerships Marketing to develop a comprehensive contact strategy, by Partner, that optimizes Member engagement with Peloton and path to purchase 
2. Craft high-conversion email campaigns for seasonal and promotional flighting
3. Develop coordinated nurture campaigns across multiple channels (email, retargeting display ads, direct mail, SMS / push notifications, etc.), with the goal of uncovering the optimal course of action for various audience groups across each lifecycle stage 
4. Partner with the go-to-marketing, creative, and media teams to iterate and test new messaging, tactics, and identify opportunities for deeper Member engagement
5. Methodically test and identify best performing content and messages for each audience, and lead segmentation across email, retargeting ads, landing pages, etc.
6. Work with the broader lifecycle marketing group to explore lead scoring and sales propensity models to better inform your campaign strategies
7. Maintain performance analytics dashboards for each Partner, and by campaign (MAUs, open/CTO rates for email campaigns, offer conversion rates across each stage of the funnel, etc.)

 

YOU BRING TO PELOTON

 

1. 3+ years of email marketing experience
2. Proven experience working in Simon, Hubspot, Braze, Salesforce or other marketing automation platforms
3. Understanding of CRM or user-level schema for use in segmentation and targeting
4. Experience coding in HTML and with design platforms like Stensul and Canva
5. Analytical mentality and unparalleled attention to detail, including insight development and trend-spotting
6. Enjoy problem-solving and making complicated situations simple and painless
7. Excellent written and verbal communication skills
8. Thrive in a fast-paced startup environment where teamwork and adaptability are key

 

Base Salary: $81,000.00  to $106,400.00

 

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

 

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

1. Medical, dental and vision insurance 
2. Generous paid time off policy
3. Short-term and long-term disability
4. Access to mental health services
5. 401k, tuition reimbursement and student loan paydown plans
6. Employee Stock Purchase Plan
7. Fertility and adoption support and up to 18 weeks of paid parental leave 
8. Child care and family care discounts
9. Free access to Peloton Digital App and apparel and product discounts
10. Commuter benefits and Citi Bike Discount
11. Pet insurance and so much more!

 

#LI-JL1

 

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ABOUT PELOTON:

 

Peloton is the leading interactive fitness platform globally, with a passionate community of nearly 7 million Members in the US, UK, Canada, Germany, and Australia. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, and media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness and wellness content, and best-in-class fitness experts and Instructors.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: [email protected]

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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