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ROLE: Marketing Science Director

 

LOCATION: London

 

ROLE MISSION:

 

Working collaboratively with the Head of Analytics, the Analytics Director and the Audience Intelligence Director you’ll explore opportunities for OLIVER to become a driving force in the world of Creative Analytics and Performance Forecasting. You’ll also work directly with key clients, supporting their transformation to smarter analytics

 

WHAT YOU’LL BE DOING IN YOUR ROLE:

 

1. Working with the Head of Analytics, build a vision for what Marketing Science will look like at OLIVER and what packaged solutions we can bring to our clients.  
2. Facilitate the development of backend dashboarding solutions of the Analytics team by coaching the Senior Analyst on Data Warehousing solutions  
3. Develop innovative approaches to data solutions for key clients – leveraging diverse datasets to decode consumer behaviour and gain a deeper understanding of performance and headroom  
4. Develop analytical solutions such as predictive modelling, segmentation and NLP / visual analytics to develop new routes to tackling client requirements  
5. Define and deliver analytical work across a range of channels including CRM, web, social and SEO. 
6. Continually evolve our analytics work, introducing new solutions, techniques and skillsets to the team. Including areas such as automation, creative insight and journey analytics 
7. Foster collaboration across our global network of data and performance practitioners, embedding best practice, continued learning and development 
8. Champion a data-driven approach at OLIVER and with our clients, setting out the analytics strategy to understand creative and marketing effectiveness and how we optimise activities. 
9. Act as an ambassador for data and analytics across the group, showcasing the value it can add to creative, content and experiences.  

 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL:

 

1. Experienced user of the likes of Python, SQL and R  
2. Clear understanding of Data Engineering challenges, with strong understanding of platforms like Google Big Query and Snowflake 
3. Exposure to Digital Analytics practices, such as web, social, CRM and DCO  
4. Understanding of tracking customer journeys across channel inc. journey analytics, tagging and platforms such as GA & Adobe 
5. Exposure to creative analytics practices, including image recognition and NLP 
6. Working knowledge of social and audience platforms such as Brandwatch, Global Web Index, Audiense 
7. The ability visualise data using platforms like Google Data Studio, Power BI, Tableau 
8. Strong stakeholder management skills, leading and influencing at all levels 
9. Desire to continually learn and push the boundaries  
10. Excellent communication / data storytelling skills  
11. Comfortable working in a fast-paced, changing environments 
12. Collaborative team player, who likes to teach and upskill co-workers  

 

ABOUT OUR COMPANY

 

Lots of agencies say they're different. OLIVER is.

 

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

 

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

 

OUR VALUES

 

We are a company built on our values; we have given you a brief overview below but would love to tell you more.

 

Be Ambitious – to succeed

Be Imaginative - to push the boundaries of what's possible

Be Inspirational - to do groundbreaking work

Be always learning and listening - to understand

Be Results-focused - to exceed expectations

 

As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.

 

[email protected]

 

Follow us on  Instagram

 

Job Id: 5030

 

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