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This is a new role at an exciting fintech scale-up and a unique opportunity to be part of a close-knit, international team.

 

CRM & Marketing Automation Manager

 

Within MultiSafepay we're looking for an experienced Marketing & CRM Automation Manager. You will be joining our marketing team at a time where we're embarking on a new journey with a clear focus on improving lead-generation campaigns and brand awareness. You will be working from our office in Amsterdam.

 

Our ideal candidate is someone with extensive experience of current marketing automation tools and strategies. You can lead digital marketing campaigns from concept to execution alongside building follow-up strategies for new and old leads.

 

As our new Marketing & CRM Automation Manager, you will design, execute, and optimize exciting marketing automations to trigger the customers' purchase behavior and develop customer lifetime value. You will A/B test, interpret, and optimize our analytics and reporting to spot our weaknesses and adjust campaigns accordingly.
Working closely with sales and operations you'll have a pivotal role in addressing our future customers from the very first message.

 

In the first 6 months you will:

 

1. Optimize our customer base segmentation to serve the right message to the right customer at the right time.
2. Set up marketing flows designed to achieve our strategic business goals and produce a roadmap to stay one step ahead.
3. Lead marketing automations like journeys, maps, emails, and paid advertising.
4. Start to become our CRM go-to person, advocating for best practices to internal stakeholders to innovate and experiment with strategies for old and new leads and prospects.
5. Work with our Sales team to develop nurture programs to move customers along our sales funnel.
6. Improve data models to gather useful data from different sources and create customer profiles.
7. Help the team with Google Ads, campaigns / creative / and landing page experimentation.
8. Drive more internal conversation on the performance of our existing propositions across acquisition, retention, and engagement.
9. Help brainstorm with product and creating on fresh marketing concepts for campaign creation.

 

What you’ll get:

 

1. You’ll make an impact from day one, in a role that is integral to the growth of our brand
2. You’ll have the freedom to execute your own ideas, experiment as you go, and pave your own path
3. Trainings and courses for professional and personal development

 

About Multisafepay

 

As a leading European payment service provider, MultiSafepay provides smart payment solutions to businesses all across Europe. Innovation is at the heart of our business, which we employ to build powerful solutions to help our clients succeed. We focus on the connection with our merchants and partners, and growing our businesses together.

 

We separate ourselves from the pack by maintaining our solutions in-house and delivering customer service that’s knowledgeable and goes above and beyond.

 

Requirements

 

We're looking for someone with the following experience:

 

1. Funnel analysis, customer journey's, moment of truths, and communication strategies
2. Bachelor / academic degree in Business or Marketing or a related field
3. SEO and SEM optimization skills
4. Expertise in email automation, customer segmentation, and other marketing concepts and metrics

 

And preferably with the following skillset:

 

1. Strong analytical skills and experience using data to make decisions
2. Excellent written and verbal communication skills
3. A fun, smart, open-minded person who enjoys working on an international team
4. Fluent in English and Dutch
5. Organized with great attention to detail, and a self-starter with strong collaborative skills
6. Attention to detail with data hygiene

 

Benefits

 

1. A competitive salary
2. A challenging, diverse environment to work in, with young, enthusiastic colleagues.
3. A fast-growing company actively involved in many ecommerce developments

 

Working at the office:

 

1. Main office at one of the finest spots along the IJ river
2. Extensive lunch, with everything you can think of
3. Relaxing massages at the office on a regular basis
4. Fun drinks and events with colleagues

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