Markting Job @ Lark Health

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Marketing Specialist
Lark Health Full-Time

The Perfect Job
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About Lark

Lark is the world's largest A.I. healthcare provider, servicing nearly 2 million patients living with or at risk of a chronic disease. Lark is a companion app on the user’s phone providing real-time coaching, guidance, and health insights to users. We are on a mission to disrupt the healthcare industry and make the world a healthier, happier place. Come join our team!

The Role

As a marketing specialist, you will support Lark’s growth strategies on the consumer marketing team across all channels and touch points. You will be the executional lead from initial awareness through enrollment, engagement and retention. You will be responsible for moving campaigns through each phase and milestone through launch, including setup, production and quality assurance of all materials that hit the market.

Reporting to the Senior Marketing Manager, this is a highly cross-functional role requiring close coordination with internal stakeholders such as design, copy, marketing operations, and strategy leads.

What You’ll Do
1. Responsible for executing data-driven initiatives to maximize the efficiency of marketing campaigns
2. Work within CRM/Marketing Automation platforms to develop, QA and launch campaigns such as email, push and SMS
3. Organize and lead all meetings surrounding campaigns from launch until completion (i.e. Kickoff, Post Mortem, etc.)
4. Provide development status reporting to management and stakeholders on a routine and ad hoc basis
5. Work with stakeholders to ensure materials are compliant and accurate according to government contracts and marketing guidelines
6. Collaborate in the production of potential and current patient materials including creating and maintaining project plans, versioning, vendor data testing, and proofing
7. Work closely with senior operations and marketing managers to support them with all aspects of database maintenance and manipulations as well as multi-channel campaign execution
What You’ll Need
1. Thorough understanding of marketing elements (including print, sms, paid and email tactics) and market research methods
2. Experience in healthcare marketing, or marketing in another highly regulated industry
3. Passionate about digital health and demand generation strategies
4. Understand the complexities of working in a start-up environment
5. Experience in channel marketing, lifecycle marketing, CRM, and/or customer experience management
6. Experience working with Automation platforms such as Braze, Iterable, Marketo, Hubspot and SFMC
Working at Lark

Lark offers the option to work remotely in the United States. For Colorado Applicants only: minimum annual salary is $83,000 (minimum salary varies for other geographies). You may also be offered a bonus, stock options and/or benefits. The company is headquartered in Mountain View, CA.

Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.

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