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Description

 

1. Initiate acquisition campaigns to drive traffic & leads to Kargo Business
2. Partner with the business team to convert leads into active users
3. Plan and execute an engagement program to deepen our relationship with partners
4. Deliver both online and offline marketing campaigns
5. Generate content marketing strategy & campaign calendar
6. Manage weekly & monthly marketing reports
7. Create & monitor communication message & content for marketing activities
8. Manage organic traffic channels, including Social Media, SEO & paid initiatives, including but not limited to FB, IG, SEM.
9. Initiative offline events to engage both shipper & transporter communities.
10. Own Kargo website activities, campaigns, and metrics.

 

Requirements

 

1. Demonstrable experience in marketing together with the potential and attitude required to learn
2. Preferably coming from startup or advertising agency background
3. Having a well-rounded marketing experiences including branding, conversion/engagement campaign, & promotion set up experiences
4. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
5. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
6. Experience in setting up and optimizing Google Adwords campaigns, would be a plus point.
7. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
8. A sense of aesthetics and a love for great copy and witty communication.
9. Up-to-date with the latest trends and best practices in online marketing and measurement.

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