Apply Now

---

#LI-PS1 #director #LI-re 

 

Inside Ideas is looking for a Marketing Manager to join our team in Chicago working on a leading alcohol and beverage account. You will work closely with the brand team and lead on CRM strategy and activation for Email and SMS. As an ideal candidate, you have a digital marketing background with a solid understanding about brand strategy and the CRM landscape.

 

This role will be required to come in office on a hybrid schedule.

 

What you will be doing:

 

1. Responsible for day to day management of Email and SMS deployment across the a portfolio of brands 
2. Manage on-going status meetings with key stakeholders across internal and external partners to drive flawless execution and enhanced executional efficiency 
3. Bi-weekly status meetings with internal and external support functions 
4. Weekly or Bi-Monthly meetings with brand CRM leads  
5. Quarterly Email calendar planning meetings with brand teams
6. Ensure responsibilities are broadly communicated and enforced across internal and external key stakeholders on an ongoing basis to ensure flawless and efficient execution of Email marketing
7. Lead development, evolution and sell-in of Email ‘Brilliant Basics’ playbook and SMS playbook aimed at establishing strategic and executional best practices in the space to influence NA marketing organization buy-in for long term growth in the space
8. Lead revamped approach to delivery and reporting framework to be rolled out in 2023 across all brands
9. On-going monthly reporting for brands 
10. Consult brand and creative leads on email creative and testing for all upcoming campaigns as launch approaches
11. Assist key internal and external stakeholders across all Email segmentation needs to ensure flawless deployment of the right message to the right audience
12. Establish and manage on-going Email Test & Learn agenda to be executed throughout the year and activated upon more broadly where applicable
13. Serve as on-going consultant to CRM team to share overall Email approach and executional learnings driving consistent execution

 

What you need to be great in this role:

 

1. 5-7 years of experience working in digital marketing with experience in overall brand strategy and in-depth knowledge of the CRM landscape 
2. 3-5 years of experience managing projects and working with brand and creative teams
3. Entrepreneurial mindset
4. Strong analytical and critical thinking skills
5. Ability to integrate CRM into holistic brand strategy
6. Outstanding communication and written skills
7. Energetic and highly proactive
8. Salesforce experience is an asset

 

---

Apply Now