Apply Now

---

Infopro Digital is a rapidly growing, market leading, B2B publisher with 50+ brands globally and counting. A fantastic role is available within our dynamic marketing team. This is a role that offers structure, whilst encouraging fresh ideas. The successful candidate will be involved hands-on with activity and revenue responsibility for two of our most established brands, Risk Learning and Central Banking. The role will be primarily to execute marketing campaigns for the brands’ online training offering and will also involve marketing live training events.

 

Working closely with the rest of the marketing team plus the sales and production teams, you will drive leads and online bookings via multiple channels. The individual is expected to test, analyse and devise new ways of engaging with our audience.

 

They will do this by developing a deep understanding of the market and the segments within it. Using a range of techniques, the individual will understand how the content needs and behavioural patterns of each segments differs, and tailor their marketing efforts accordingly.

 

WHAT WE VALUE

 

 

1. Previous marketing experience (in industry or academic)
2. Excellent project management and communication skills
3. Working knowledge of Microsoft Office applications – especially Excel
4. Attention to detail and copywriting experience
5. Analytical - judge the success of marketing activity and spot potential new marketing opportunities
6. A good working knowledge of excel, ideally to an intermediate standard
7. Passion to understand more about Digital Marketing & Google Analytics
8. Customer centric approach and ensuring our delegates have a slick user journey via all digital touchpoints
9. Creative thinker and proactivity - coming up with innovative marketing solutions and making them become a reality

 

 

Activity:

 

1. Execute and track the success of acquisition and lead generation campaigns, via multiple digital channels.
2. Set up and monitor the effectiveness of automated campaigns (HubSpot) and lead workflows (SalesForce).
3. Monitor and improve funnel conversion for brands. Traffic to registration and registration to delegate.
4. With the help of the brand team, providing more in-depth technical product knowledge, write engaging copy that draws clients into our training courses.
5. Utilise all online and offline channels to improve conversion levels. Create multi-media, multi-effort campaign plans for segments of prospects.
6. Improve the Social Media activity – learn how to use social platforms to drive traffic into the sales funnels.
7. Track, test (and test again), analyse all elements of campaign performance. Constantly testing against the control. Share learnings and best practice.
8. Identifying up-sell opportunities and key target organisations for enterprise sales.
9. Create benchmarks and KPI targets surrounding activity. Have clear and agreed aims communicated to the senior management team
10. Create online brochures and other marketing material to exploit cross-selling opportunities.
11. Creating regular site refreshes to improve sales based on results from site analytics.

 

Requirements

 

The ideal candidate will hold experience in marketing. However, practical experience within the sector is not essential – a passion for marketing and ambition are far more important to us.

 

The person is most important to us, not necessarily their experience.

 

1. HubSpot
2. Google Analytics
3. SalesForce

 

Benefits

 

As well as working with the most interesting, talented and fun people, we operate a culture where success is recognised. You will be supported throughout your career tailoring your development through management support, internal and external training courses, and on the job training. Based in a fantastic location in the city of London’s Aldgate area, you will also have access to numerous retail discounts!

 

In addition to a Competitive Salary we offer the following benefits:

 

Standard Benefits

 

1. 25 days annual leave (rising up to 30 days)
2. Group personal pension plan
3. Life assurance
4. Health cash plan
5. Employee assistance programme
6. Bonusly employee recognition
7. Employee discount scheme
8. Onsite monthly chair massage
9. Eye-care Vouchers
10. Vodafone employee advantage scheme
11. Interest free season ticket loan (STL)
12. Discounted gym membership

 

Annual Flex Benefits

 

1. Income protection
2. Additional life assurance
3. Bike to work
4. Buying holiday
5. Dental insurance
6. Add partner to gym membership
7. Health screening
8. Private medical insurance

 

And many more!

 

Infopro Digital also runs The Foundation which supports a number of charities. Staff can volunteer to contribute their skills and expertise to make a meaningful difference to the lives of others

---

Apply Now