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Hook’s mission is to reinvent how businesses grow revenue from their customers using data. We help revenue teams forecast their growth, focus their time and act faster.

 

We’ve raised $multi-million in funding from some of the top investors in Europe (including Lightspeed Venture partners and LocalGlobe) and are working with some of the fastest growing companies in the world. We’re looking for ambitious people that want to be part of our mission to change the world of predictable revenue growth, and to build one of the world’s leading workplaces for great people along the way.

 

This is an ideal opportunity for someone who has had hands on lead-gen experience in a startup, but wants to develop themselves and take on more strategic responsibility in a fast-growth, innovative team.

 

You will be the first marketeer therefore have a unique opportunity to have immediate impact on Hook’s brand and customer growth for 2022 and beyond. This is a great opportunity to develop your career in a company that is willing to invest in you and support your career aspirations as we grow.

 

What you will do:

 

1. Lead all demand generation campaigns (multi-channel, multi-touch), including creating a strategy, developing forecasts and analysing results
2. Deeply understand our ICP and develop strategies for capturing and nurturing these prospects to drive awareness and purchasing intent
3. Use data to consistently iterate on your campaigns to ensure we’re always optimising to achieve our business goals and reduce CAC
4. Experiment with different campaigns and channel combinations to optimise spend (so we hit our MQL and conversion rate targets)
5. Collaborate with sales, product & operations to ensure we are segmenting and targeting the right prospects and communicating the right value propositions
6. Lead our SEO strategy
7. Successfully convey complex ideas and data to a variety of personas/audiences
8. Communicate campaign performance to the wider team in actionable terms to enable the whole company to achieve wider commercial goals
9. Lead the build out of our tech stack for our demand generation engine
10. Be well informed of the ‘goings on’ in B2B SaaS and the wider tech community to ensure we’re identifying and taking advantage of market opportunities/tailwinds
11. Look beyond just the marketing domain to apply insights that will help us drive pipeline velocity and contribute to our overall “go to market” strategy
12. Help design a strategy to grow and scale the marketing function in Hook

 

Requirements

 

1. You are an ambitious self starter who can work quickly and effectively with minimal supervision, who wants to grow with the business (and hopefully grow into a senior leadership role)
2. You thrive in a fast paced, collaborative and targets driven startup environment
3. You are excited by the idea of helping businesses grow revenue through Hook
4. You have:
   1. 4-5+ years in B2B demand generation with demonstrated lead, pipeline and revenue growth, preferably in SaaS
   2. Hands-on experience running lead campaigns and marketing automation
   3. Experience working with Hubspot, Google analytics, LinkedIn ads and can guide us on the most effective software tools for lead campaigns
   4. A track record successfully converting a high number of B2B leads from digital campaigns
   5. Great communication and copywriting skills across social media (particularly LinkedIn), email and website channels
   6. A positive attitude and a strong commitment to company culture

 

Benefits

 

What we do for you

 

Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues. As part of a growing start-up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best. Here are some of the things we do to make that happen:

 

1. Competitive base salary + OTE
2. 27 days annual leave + bank holidays (and option to buy/sell days)
3. Stock options
4. Private health insurance so you can get the best care you need
5. Access to an interactive sales training platform with hundreds of courses to develop you as a sales leader
6. A personal learning and development budget to use as you wish
7. Flexible monthly wellness allowance to spend how you like, e.g. on gyms, yoga, mental health & healthy food
8. Flexible working - we’ll all come together two days a week but otherwise you can work from home or come into our awesome, private office space next to Liverpool Street station.
9. The best equipment and software for everyone to work with

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