GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.
We are seeking a Marketing Operations Specialist to assist with Marketing Operations functions. You will learn and work with our major marketing technologies like SalesForce and Marketo while assisting with the health and data integrity of these systems. You will collaborate with the marketing team on campaign creation and execution through reporting and campaign performance. You must have a curious mind, willingness to learn and excellent attention to detail.
Roles and Responsibilities:
• Support the day-to-day management of our marketing operations foundation, as well as across other core marketing technologies.
• Assist the marketing team by managing campaign builds for all user segments and channels.
• Collaborate with the marketing team on email campaigns for deployment and driving user acquisition, engagement, and retention.
• Assist with marketing database, including maintaining clean lists, standardizing segment groups, and working with internal teams on audience lists to build targeted outreach.
• Create and maintain marketing operations documentation and processes.
• Monitor database health and collaborate with internal teams on data quality initiatives.
• Support management of contacts database to ensure good data hygiene and privacy data compliance.
• Analyze and report on campaign performance, and identifies areas for testing and improvement.
Experience Qualifications:
• Must have experience working with a high sense of urgency, preferably in a fast-paced work environment.
• Must have strong attention to detail.
• Strong analytical and project management skills.
• Computer Skills: Experience with CRM databases and Marketing Automation Platforms preferred. SalesForce and Marketo
• Advanced Excel skills including formulas, v-lookup, conditional formats, pivot tables, etc.
• Works well with a team
• Organized and self-motivated
• Excellent time management
Why GuidePoint?
GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 750 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 3,000 Enterprise-Level customers.
Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.
This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.
Some added perks….
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