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We're looking for a self-motivated, detail-oriented, email-obsessed Marketing Automation Specialist to join our team. Your primary responsibility will be to own, execute, manage, scale, and optimize email automation and email marketing campaigns at GetResponse. You will get to know GetResponse tools like the back of your hand – and use them to deliver full-funnel marketing campaigns.

 

Key responsibilities:

 

1. Manage and optimize existing onboarding email workflows for free and paid customers
2. Work with the team to spot upgrade/upsell/cross-sell opportunities and own the creation of new workflows and email messages for free and paid customers to support these conversions
3. Manage existing and create new KPI dashboards; prepare and present monthly, quarterly and yearly reports on email performance
4. Manage the GetResponse email database - provide governance, list hygiene, and maintenance, compliance with local regulations (i.e., GDPR), segment creation and management, sharing process, and consultations with others in the marketing team
5. Facilitate the localization of email campaigns in up to 7 languages
6. Support wider marketing and product development teams with email campaign execution
7. Assist with creating and executing content for in-app communication with customers
8. Identify opportunities, prioritize projects, design experiments, develop email marketing campaign strategy, oversee execution and analyze results
9. Seek, research, and share industry best practices and benchmarks
10. Assist with the development of lead scoring and marketing funnel improvements
11. Act as point of contact for customer support teams with feedback or requests related to our email campaigns

 

Must-have experience:

 

1. English (near-native level desired)
2. BA/BS degree or equivalent working experience
3. 1+ year of hands-on email marketing experience (Mailchimp, GetResponse, ActiveCampaign, or any other software) is a MUST
4. Tech savviness - ability to quickly understand and work with new platforms
5. Strong communication skills (both written and verbal)
6. Excellent project management skills and experience working cross-functionally (AKA you are a master multi-tasker)
7. Ability and desire to work in a fast-paced environment
8. Comfortable working knowledge of the SaaS industry landscape

 

Extra perks include:

 

1. remote work - learn more about our remote work culture right HERE
2. home office set up - a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
3. private medical care for employees and their family members
4. employee referral program - up to 10 000 PLN for recommending a friend
5. corporate life insurance
6. employee pension program (PPE)
7. ESOP (Employee Stock Option Plan) with a 4-year vesting period and unconditional buyback program
8. flexible working hours and no meeting days - we want to help you to adjust your schedule to your activities
9. wellbeing and mental health culture - mental health helpline, sport card, yoga classes etc.
10. modern equipment - most of our teams work on MacBooks
11. language classes
12. internal initiatives like webinars, knowledge-sharing sessions, and more

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