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About Us

 

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

 

Our commitment to diversity and inclusion in the workplace

 

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

 

The FT’s B2B / Enterprise business

 

We are proud to serve more than 750k professionals and students at over 10k corporate, government and academic customers in more than 120 countries globally.

 

Our impressive growth to date has been built on providing access to the FT’s journalism via the FT.com website and FT app, via media partner platforms or through syndication agreements with other publishers.

 

The next chapter of success for the B2B Enterprise business involves continued growth of the core business plus accelerated growth through significant investment in new products and services. It is predicated on a cross-functional focus on increased productivity and customer-focus.

 

Our strategy is to help our customers make better decisions, be more innovative and run better performing organisations through actionable insights, collaborative tools and professional development of their people. The customer is at the heart of that strategy and the Marketing team is one of our most important touchpoints in attracting and converting new customers as well as ensuring that existing customers see increasing value from their relationships with us. 

 

The Role / Position Overview

 

An opportunity to join a rapidly growing digital subscription business. Based at the Financial Times headquarters in London, the B2B Marketing Operations Manager will support the Head of B2B Operations in improving the B2B Marketing and Sales team effectiveness by increasing productivity through stakeholder management, process refinement, technology review and implementation. 

 

Key Responsibilities

 

1. Manage a Marketing Automation team that support the B2B Marketing teams with campaign build best practices in multiple marketing automation platforms. 
2. Have oversight across all active marketing campaigns and the lead flow to Sales. 
3. Maintain and develop the lead scoring model with stakeholders across Marketing, Sales and B2B Data teams. 
4. Maintain and develop automated operational programs to clean up lead data, manage campaign prioritisation and recycle old leads back into engagement campaigns to be leveraged by Marketing. 
5. Manage and maintain marketing assets in collaboration with the Marketing team
6. Reinforce, monitor and document marketing processes
7. Proactively identify bottlenecks in Marketing and Sales NB lead flow and find ways to reduce them to increase productivity
8. Defining the new business (Marketing and Sales) requirements for technology and work with Product and IT to deliver the technology roadmap, where necessary
9. Identify opportunities with new technology to support automation and attribution reporting and make recommendations
10. Adapt systems and processes to meet business goals whilst adhering to GDPR, ePrivacy and other data regulations
11. Working with the B2B Data & Insights team to understand opportunities for process improvement in alignment with Marketing and Sales KPIs
12. Collaborating with the B2B Data Insights team to optimise reports and dashboards to provide visibility of marketing campaigns effectiveness, covering new business and engagement funnels.

 

Required Skills / Experience 

 

1. Extensive experience of working with CRM systems and marketing automation technologies
2. Skills in process mapping and process optimisation
3. Excellent digital skills and understanding of marketing/online technologies
4. Effective communication skills and works in a collaborative way across multiple teams
5. Has worked in a business-to-business environment, particularly working with a direct sales team
6. Understands data/audience segmentation, user journeys and marketing funnels
7. High focus on delivering results and understands the importance of measuring marketing activity
8. Analytical and project management skills; including strong attention to detail 
9. Must be proactive and be able to operate autonomously
10. A team player, who is a strong, confident communicator and collaborator
11. Ability to think creatively, ask questions and test ideas

 

Preferred

 

1. Marketo and/or Bloomreach marketing automation platform
2. Salesforce CRM
3. Digital Subscription, media or technology background
4. Knowledge of GDPR and impact on customer facing roles.

 

What’s in it for you? Our Benefits

 

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

 

Further Information

 

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

 

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