FREE NOW is the European mobility super app. We empower smarter mobility decisions by helping people to move freely and cities to thrive in over 160 cities across Europe. In Greece, we have recently rebranded from Beat building on its heritage as the top taxi hailing app in Greece and one of the most innovative and fastest growing Greek tech companies. Beat’s great success was attested by its acquisition by Daimler in 2017, forming part of the FREE NOW group, the largest taxi ride-hailing group in Europe, a joint venture between Mercedes and BMW. Having completed our rebrand in 2022, we’re looking for a brilliant Head of Marketing to lead our local marketing team, build the FREE NOW brand and continue our journey as the number one mobility provider in Greece. 

 

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

 

YOUR DAILY ADVENTURES WILL INCLUDE:

 

We are looking for an ambitious and talented Marketing Manager with great project management and communications skills to join the FREE NOW UK marketing team. You will support the delivery of exciting campaigns, similar to the 2022 Mercury Prize sponsorship, executing large scale media plans, and growing our driver community. 

 

You will report to the Head of Marketing. You will be responsible for delivering marketing campaigns for both drivers and passengers , to drive our ambitious growth plans. Working in cross-functional teams, you’ll help us build brand awareness and grow our market share. You will proactively seek out opportunities to add value for the business, and be organised and detail oriented in your approach to work. 

 

What you’ll be doing:

 

1. Deliver large scale media campaigns to further support our brand growth  
2. Support on execution of key brand activations throughout the year
3. Responsible for adapting global marketing collateral and making it perfect for the UK market
4. Creating local marketing materials in line with FREE NOW brand guidelines
5. Ownership of all UK eBike and eScooter comms planning & execution 
6. Oversee & implement our content strategy to drive engagement across both sides of the marketplace
7. Manage external agencies - including social, creative & media agencies 

 

TO BE SUCCESSFUL IN THIS ROLE:

 

1. Understand the commercial challenges & local business priorities (including deep customer understanding, operational challenges & business targets), and be able to adapt comms plans accordingly
2. Generalist marketing and comms experience, preferably in a fast-paced environment
3. Strong project management skills
4. Experience in working  with cross-functional teams (Local operations, Product teams Business Intelligence, media and social agencies…etc) do deliver well integrated plans.
5. Good stakeholder management ability to engage with internal & external stakeholders alike
6. You have a customer first mindset, with a proven track record of using consumer insights to inform marketing & comms planning.
7. Strong written communication skills and the ability to bring to life the FREE NOW brand in a way that is both consistent with our brand identity but also relevant to local culture and market dynamics
8. Experience in delivering both ATL & BTL marketing campaigns - including integrated planning and campaign reporting
9. Experience in delivering campaigns to harder to reach audiences is preferable

 

BENEFITS & PERKS IN A NUTSHELL:

 

1. Flexible working hours and locations
2. Free udemy e-learning access
3. Sabbatical & special leave policies
4. Subsidised gym membership
5. Birthday, 24th + 31st December off
6. Partner product discounts
7. Mobility budget for FREE NOW App
8. Free language courses
9. Employee assistance program
10. Personal development budget

 

Plus more local benefits depending on your work location!

 

DIVERSITY, EQUITY & INCLUSION:

 

FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

We want you to grow and evolve, bring your true self to work.