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The world of esports is growing and so are we!

 

At EFG (ESL FACEIT GROUP), we bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves on having enabled and empowered the global esports industry for more than two decades, aligned with our core mission of “create worlds beyond gameplay, where players and fans become community”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture.

 

Are you ready for a Game-Changing Career Experience?

 

We are looking for a Marketing Manager to join and help us lead the Marketing activation implementation.

 

As a Marketing Manager @ EFG, you will lead the overall project management, and the workflow of the marketing activation area - concept, plan, implement, execute and report on cross-media project campaigns; Drive the conversation with related teams managers & external partners to scope the right campaigns and objectives, align the campaign with the partner's own programs and integrate the game IP into project assets, working with the approved license agreements and deliverables.

 

You will be surrounded by some of the brightest minds in gaming. Our hierarchies are flat, and your ideas and opinions are constantly in demand. Each day will be met with complex and challenging tasks we are going to solve together. Quick decision-making allows us to create products & events which shape and define the nature of the esports market. We value team chemistry and teamwork above anything else, creating a friendly and fast-paced work environment.

 

As a Marketing Manager @ EFG, you will join our Publishers Marketing and PL Marketing Hub team to support our EFG events; and Work cross-functionally with global teams across multiple disciplines and departments including Production, Operations, PR, Sales, and others to articulate product and brand vision.

 

This position is located in Katowice.

 

What you’ll do:

 

1. Establish and use KPIs to drive successful campaigns for esports products
2. Direct and produce all creative and communication ideas and assets used in marketing campaigns
3. Scope and manage activation budgets
4. Integrating game IP into project assets, working with the approved license agreements, and driving the conversation with related teams managers & amp; external partners to scope the right campaigns and objectives, and align the campaign with the partner's own programs
5. Work cross-functionally with global teams across multiple disciplines and departments including Production, Operations, PR, Sales, and others to articulate product and brand vision
6. Design campaigns establishing new esports products
7. Follow through with the plans and bring campaigns to life
8. Create, produce, and manage marketing assets
9. Brief departments, freelancers, and agencies with their scopes of work
10. Run task and campaign management, media planning
11. Work closely with the department lead on the general b2b2 c strategy
12. Cooperate with other departments to implement campaigns into the products
13. Cooperate with game publishers on the approval process for marketing deliverables
14. Report on campaigns, engagement, business impact, and consumer KPIs
15. Qualitative feedback from clients & partners
16. Reports of reach, impact, conversion of driven campaigns, and consumer communication

 

Management responsibilities:

 

1. Oversee the work of working students, trainees
2. Oversee the work of freelancers and agencies

 

Application information:

 

Do you feel ready for the challenge of working at EFG? Join us for a game-changing career where we will be shaping the journey of esports together with diversity and inclusion. We encourage you to apply by filling in our application form including your earliest starting date and your desired salary.

 

Please apply by adding the requested documents CV or your cover letter in English language and preferably in PDF format.

 

Our Recruitment Process – What to expect?

 

Our recruitment team is committed to carefully reviewing and evaluating your application for this role, we will look at your past studies, work experience, passion, and personal relationship with games and the relevant fit for the job you applied for.

 

You can expect to be invited for an interview if successful and email notification feedback if you didn’t qualify at this point of time!

 

About us:

 

EFG is the world's leading competitive gaming and esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as Faceit, ESL Pro Tour, Intel® Extreme Masters, Snapdragon Pro Series, DreamHack Festivals, and many more.

 

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Requirements

 

1. University Degree in Marketing, Communications, Media Studies, Media Design, Journalism, or equivalent experience in marketing, content agency, or promotion.
2. 3+ yr experience in marketing or agency work.
3. Track record of running integrated media campaigns
4. Track record of establishing new brands to the market: from brand design, finding the right tone of voice to the camping execution
5. Experience working with other creative teams, content producers, media agencies, product management, and external stakeholders.
6. Experience working with younger audiences in a digital space, best-case esports/gaming or entertainment/sports.
7. Hands-on experience in creating campaign assets including multiple IPs

 

Specific skills/knowledge that are a plus:

 

1. Good knowledge of media consumption behavior, content marketing
2. Ability to plan and follow through will digital marketing and content planning, measuring campaigns
3. Good knowledge of consumer analytics, audience segmentation
4. Good knowledge of the gaming industry
5. Good knowledge of the esports content offerings across multiple game titles
6. Excellent copywriting skills in the English language

 

Personal skills:

 

1. Highly independent, self-motivated work style
2. High curiosity to find the right channels, voice, and campaigns for multiple audiences
3. Excellent communication skills, to sync across departments, geographies, and cultures, that work on the campaigns

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