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Who we are

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize
return on their digital advertising investments – globally.

What you’ll do

The Marketing Director is responsible for overseeing marketing efforts in the EMEA, in coordination with the US-based corporate marketing team and regional sales leadership. The marketing director will work with DoubleVerify marketing, sales and product team to develop
and execute marketing programs that raise awareness for the DV brand, support client communications and outreach efforts, assist with regional sales collateral development and facilitate lead generation and nurturing.
Create a region-specific marketing strategy and plan that will establish the DV brand and ensure we stand out against competitors
Conduct a competitive review for the region, including a SWOT analysis
Understand current sales strategy, regional growth goals and priorities
Review US marketing, content and product marketing strategy and develop an approach to localization
Document goals specific to the region that align with sales and corporate marketing objectives
Collaborate with SVP of Marketing to develop a regional, cross channel marketing plan
with specific KPIs for the region, including things like:
Event volume, attendance and follow-up
Press and media coverage
Growth of key social media channels in the market
Development and use of sales collateral
Development and use of content/research/sales enablement materials
In collaboration with marketing ops, track KPIs and make adjustments based on learnings
Execute cross-channel marketing programs, including:
Localization (including coordination of translation, when/as needed) of existing content, sales and marketing materials
Identify new content and/or research needed to support regional marketing efforts
In conjunction with sales and other regional marketing leads, identify appropriate events,
negotiate with event sponsors and coordinate involvement at events, including:
Speaker identification
Materials development/ordering
Content for events

Event promotion and follow-up
KPI tracking
Oversee local PR resources for distribution of press releases and to help coordinate media outreach
Localizing key social media assets
Track and report on program success
Collaborate with marketing ops to understand current measurement efforts
Develop KPIs for each channel
Track and report on program success against KPIs
Make recommendations for adjustments to programs

 

Who you are

Bachelor’s Degree from an accredited university in marketing and/or communications; Master’s Degree a plus
Experience in marketing preferably at an ad tech, agency or media company
Experience having developed and executed regional marketing strategies, especially UK-based
Comfortable executing alone or as part of a team
Strong organizational skills – ability to manage multiple projects simultaneously
Ability to develop strong relationships with management and teams
Excellent writing skills including presentation development
Strong interpersonal skills - with internal and external clients
Knowledge of media marketing, the sales process and media in general
Thorough knowledge of Word, PowerPoint, Excel, etc and presentation proficiencies
Experience with Salesforce, Marketo, HootSuite a plus

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