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ABOUT CORDIAL

 

We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like Revolve, Eddie Bauer, Backcountry, L.L. Bean and Purple rely on Cordial to drive revenue growth by sending a better message.

 

We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.

 

OUR VALUES

 

1. Communicate better than the rest
2. Tenacious about the client and the problems we solve for them
3. We’re owners and we act like it
4. Always #becordial

 

POSITION SUMMARY

 

Reporting to our Head of Growth and Demand Generation, we are seeking a results-driven operations manager to help Cordial accelerate its revenue growth. With a focus on marketing data analysis and reporting, you'll play a central role in building key business insights and funnel metrics for our go-to-market (GTM) programs. This person will feel comfortable supporting our leaders to execute a growth strategy in a fast-paced start-up environment.

 

YOU WILL

 

1. Work with leaders to design, support and govern day-to-day solution design, report creation and insights development that provide visibility into our GTM strategy and execution and allow the marketing organization to be more data driven in their decision making.
2. Work closely with the GTM business stakeholders to implement standard metrics and measurement processes that result in KPIs to measure success.
3. Analyze and interpret marketing trends by channels, tactics, content types, and personas and share actionable insights with senior marketing leadership and channel owners to maximize campaign performance.
4. Assess root causes of changes in performance and regularly surface actionable insights to the business stakeholders and leadership including recommended actions for improvement.
5. Mature our go to market data reporting foundation within our reporting tools (e.g., Google Analytics, Salesforce, Pardot, Excel, Sigma).

 

ABOUT YOU

 

1. You have 5+ years experience in a marketing operations or marketing analyst role (preferably in the SaaS industry).
2. You have helped successful marketing teams understand what is working and what isn’t across all campaign types, ABM, demand gen, email, paid media, etc.
3. You have advanced spreadsheet knowledge and skills (e.g., Excel, Google Sheets); you know when to use SUMPRODUCT and when to use a pivot.
4. You have worked with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRMs (e.g., Salesforce) and have opinions about how best to set up marketing for the future.
5. You have connected data sources (e.g., Google, LinkedIn, Salesforce) and built visualizations/dashboards in a BI tool (e.g., Looker, Tableau, Power BI, Sigma, etc.).
6. You communicate brilliantly, whether it’s a spreadsheet, a presentation, or an email.
7. You are proactive and self-motivated to identify and solve problems; you are comfortable with a high degree of responsibility and autonomy.
8. You drive strategic insights and business recommendations with sound business judgment and strong quantitative and analytical skills.
9. You have a high emotional intelligence (EQ) and a strong ability to take responsibility for your successes and failures.
10. You are Cordial. You understand our values and are willing to hold values and accountability in equal measure.

 

Please note: In the current environment, Cordial employees are working completely remote and our recruitment process will entail both phone and video Zoom interviews. And if hired, your onboarding will be done remotely. Stay safe!

 

Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.

 

Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

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