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Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

 

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

 

Role overview 

The CarGurus B2B Marketing team is looking for an enthusiastic teammate to get results on its direct marketing efforts to automotive dealers. A successful B2B Marketing Associate will be able to juggle multiple different projects, has the passion for marketing and strong analytical skills to get results. This person will be responsible for developing and completing B2B marketing campaigns and initiatives, focusing on driving demand for products, across a variety of channels. Lead all aspects of customer acquisition campaigns including copywriting, collateral development, vendor relationship management, and performance tracking/reporting.

 

What you'll do

 

1. Lead customer acquisition campaigns, including email, social, direct mail, and events.
2. Track and analyse the success of marketing campaigns. Analyse key marketing critical metrics and deliver concrete insights.
3. Strategically evaluate marketing campaigns and provide recommendations on new tactics.
4. Design creative with freelancers and create/update marketing collateral.
5. Collaborate with B2B content marketer to develop content for campaigns.
6. Partner with sales to ensure successful execution and follow-up on campaigns.
7. Manage monthly budgeting process

 

What you'll bring

 

1. Bachelor’s degree required.
2. 3-5 years of marketing experience.
3. Experience with B2B Marketing channels (email and social) required.
4. Experience with B2B Marketing systems (Salesforce and Marketo) required.
5. Analytically oriented with a bias towards using data to solve problems.
6. Strong interpersonal skills and attention to detail.
7. Ability to prioritise multiple marketing priorities to deliver results.
8. Occasional travel required for sales and marketing events.
9. Experience with Facebook, LinkedIn, and display advertisements is a plus.

 

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

 

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We want to know what only you can bring to CarGurus.

 

Additional information

US employees must provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation. #LI-Hybrid

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