Markting Job @ Ava

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Marketing Manager
Ava Full-Time

The Perfect Job
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You'd be perfect for this role if you are:

Empathetic: You love our customers and understand what makes them tick in all of their varieties and can speak the language of each segment: the right message to the right customer at the right time.

An amazing communicator: You write creative, interesting, engaging communications that people open, click, tap, and share. You know how to adapt comms to segments and behaviors.

A storyteller: You understand that good marketing isn’t just about explaining how a product works but how it solves problems for users and tells stories about their wins that resonate with other users and the admins who support them.

Analytical: You gather and apply user insights to support your projects with data and testing. You are a great prioritizer who tackles the most impactful areas first — and knows how to push back when your manager may suggest something less impactful.

Curious, inquisitive and fearless: You can learn new tools and apply them quickly.

Collaborative, efficient and proactive: You work across departments and with different personalities to pull out the best work to drive impact and business success.

Bonus

Design chops: You can use tools like Figma to create or reuse/alter existing assets, especially animated images (or you are comfortable making design requests) in order to wow users and get them to dive into the product. In your mind’s eye, it’s just part of the storytelling process.

Knowledge of Deaf & hard-of-hearing people needs.

#LI-Remote

So... what will you do as a Marketing Manager at Ava?
1. Ava needs a strong, experienced marketer to drive user engagement with our product: from initial conversations to habitual use; and to drive brand awareness and market share. That means you’re a born storyteller and a great communicator and storyteller who speaks to the needs of our users and customers. You can identify opportunities to increase engagement and drive retention. You know how to work closely with Sales, Product, and CS, and you can increase demand and usage of our products and move users to take the next step of their journey from habitual use to referral. You have a proven track record of measurable success.
2. Communications: You will develop a deep understanding of our users and customers to create and evolve segmented messaging that resonates with different user types to show the value of our product via lifecycles, go-to-market campaigns, seasonal campaigns, newsletters, and other comms within the product and externally. You can easily explain complex product features and releases — and adjust positioning and messaging to fit specific communications. You’re up to date on the latest communication tools and strategies.
3. Marketing materials: Support events, sales materials, sales comms, PR, and more across multiple segments.
4. Events: Evolve our presence and expose our brand and product at accessibility and inclusion events.
5. Customer Insights: Be an expert on Ava users and customers via product insights as well as their needs and problems to be solved. Understands market and community trends and watch new products. Track and monitor competitors in the market.
6. Analytics: Understand where the opportunities are to engage users within the product and externally via a multitude of comms channels. Tackle user engagement drop-offs and why, and deliver comms to address them. Monitor and optimize campaigns and lifecycles. Implement related attribution.
7. What the first 3 months may look like: 🏃‍♀️
8. Campaigns: Expand our weekly newsletters to speak to core segments in order to bring them back to increase product engagement and get our potential customers to participate in demos. Figure out how to increase our active audience. Create go-to-market campaigns for new features big and small, and larger releases. Create seasonal campaigns as needed. Work with Social and Content Marketing to amplify their efforts.
9. Marketing materials: Identify the most impactful areas to re-use or create new content to drive impact. Work with various departments to help their initiatives and cross-departmental goals including retention for Product and leads for Marketing and Sales.
10. Events: Ensure our messaging and presence at events is consistent with our brand and the event type. Work with Sales and Operations to coordinate our presence and marketing materials.
What is special about this role:
1. Make our communications masterful by eloquently telling the story about a product that really changes lives: How often do you hear about apps that make people cry with joy? It is a unique opportunity and privilege to be able to massively and meaningfully improve the lives of millions people around the world — and we have only begun to scratch the surface! Your words will bridge communication barriers between the Deaf and hearing worlds.
2. Be the rebel with a cause. As you may have noticed, our brand isn't the same as most in our field. We stand for something we truly believe in: human communication. And we'll fight tooth & nail to defend it. The economy rewards risk-takers who are carefully bold (if you get this oxymoron, this is a good sign). Time to shake things up!
3. Work with some of the best people in the world: We have an incredibly talented and passionate team that is a lot of fun to work with. We're still super small and have already accomplished more than most teams 10x our size. Our interests are very diverse — and we love to mix them into our every day work/life balance.
4. Help build the foundations of growth at Ava: As an early member of our growth team, you'll be instrumental in helping define our marketing mojo.
5. Join us at an incredible time: We're well-funded and have hit product-market fit, which gives us a huge green field to work with. You'd join at the perfect time to shape what we build and how we grow, so we can create a more inclusive world.
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That's all for now.